2001 Scholar

A Better You: Facing Burnout and Mental Health Head On

TJ Abrams is the Vice President, Global Wellbeing Experiences at Hyatt Hotels. He currently leads a cross-functional team with P&L accountability for developing and driving the commercialization of wellbeing experiences. In this role he also serves as a member of Hyatt’s Global Wellbeing Steering Committee.

Prior to joining Hyatt, he served as the Chief Marketing Officer for Exos, a high-growth human performance company long known for its work with elite athletes and 30% of Fortune 100 companies. At Exos he transformed the marketing organization from B2B to a B2B2C company with a 360 brand refresh and campaign (Greatness is a Team Sport) and record-setting performance of digital experiences amongst other accomplishments.

Before Exos, he was the Head of Global Brand Strategy and Performance for Holiday Inn at InterContinental Hotels Group (IHG) where he was accountable for multi-billion dollar brand growth in 80 countries around the world. While at IHG, TJ worked across the Mainstream hotel portfolio leading IHG’s biggest brand campaigns including the Holiday Inn “We’re There” Masterbrand campaign and launching growth brands, avid hotels and Atwell Suites.

He also has experience working in marketing at The Coca-Cola Company as a brand leader across the Sparkling portfolio in both Global and US roles of increasing responsibility, and at Lowe’s Home Improvement where he built the initial multicultural marketing consumer strategy in early 2000’s.

TJ is a standout people leader and company executive in every organization he serves. At IHG he led one of the company’s largest ERG’s and served on the executive Diversity & Inclusion Board. At Coca-Cola he led MBA recruiting amongst many other activities.

TJ has been named a Top 50 CMO Innovating the Business World by Forbes and a 40 Under 40 leader by the Atlanta Business Chronicle. He earned his bachelor’s degree in journalism and mass communications from the University of North Carolina, Chapel Hill and MBA with a concentration in marketing from Duke University.