1996 Scholar

Mario Kart & R2-D2: Conjuring Creative Solutions in Tech Through Games

Joel Martin is an experienced Marketing and Executive Sales Leader.

He has a passion for technology sales. His first endeavor was importing and distributing Malaguti motorized driven scooters from Italy. He later worked with OEM’s including SYM Taiwan, Vectrix (first electric full sized moped in the USA), and helped launch the first Universal eBike/eScooter charging station network Swiftmile powered by Programmatic Digital Out-Of-Home advertising. Clients have included Bird,, and Spin (now Tier.)

Past projects included launching Brightbox a VC-backed phone charging network (now owned by Luxor/EBSCO Industries) and bringing to market the first photo booth pDOOH network. He received a BA in Political Science and Marketing from the University of Florida, with certifications in International Relations and Latin American studies. In addition, he is an active startup board advisor having helped several startups raise seed capital and advising with go-to-market strategies including:,,, and Aisleworx Media.

Joel is currently the Chief Media Officer of, a father of three, and a proud 1996 Coke Scholar.