James L. “Jim” Dinkins is Senior Vice President of The Coca-Cola Company and President, Coca-Cola North America (CCNA). Previously, he served as President of the Minute Maid Business Unit and Chief Retail Sales Officer for CCNA.

Dinkins joined The Coca-Cola Company in 1988. He gained diverse experience working in a variety of areas, including senior sales, marketing, operations, strategic planning, sports marketing, franchise leadership and general management.

As President of the Minute Maid Business Unit, Dinkins led a team that produces, sells, markets and distributes leading brands in juices, natural health beverages, chilled tea and value-added dairy. This integrated team provides brands, services and solutions to consumers and customers through a comprehensive set of go-to-market options.

As Chief Retail Sales Officer, Dinkins led a team that manages strategic relationships with global and national customers across the grocery, mass, club, drug, value, convenience and e-commerce channels in the United States. National Retail Sales has holistic customer management across all categories, brands and routes to market.

Dinkins’ previous roles include Senior Vice President, Sales in National Retail Sales for select grocery, club and convenience retail customers and President, 7-Eleven Global Customer Team. In his 7-Eleven position, Dinkins led a team of associates across 16 countries that worked with 7- Eleven senior managers, licensees and franchisees to develop strategic business plans and initiatives to drive growth.

From 1999 to 2002, Dinkins held senior management positions in the business services sector as Executive Vice President of Service Resources Inc., a business process outsourcing company, and with The Profit Recovery Group International, Inc., a recovery audit specialist, where he was President of the Communications Division. Prior to joining Coca-Cola in 1988, Dinkins held various sales positions with Procter & Gamble.

Dinkins serves on the board for the Retail Industry Leaders Association. His past board involvement includes the University of Georgia National Alumni Association, the Urban Atlanta Fellowship of Christian Athletes, the Peak Performance Sports & Development Foundation and the Coca-Cola Bottler’s Sales & Service Company LLC.

Dinkins holds an MBA from Emory University and a bachelor of business administration degree from the University of Georgia. He is a native of Atlanta, where he currently lives with his wife, Lynn, and daughter, Kaitlyn.