Ben Kaplan is the founder + CEO of PR Hacker, the world’s fastest growing viral marketing firm. In under 5 years, PR Hacker has revolutionized the PR and digital marketing industries with its data-driven, viral-optimized, and growth-focused approach for brands like Budweiser, Mercedes-Benz, Citi, Smuckers, and Milk-Bone. Kaplan is the bestselling author of 12 books (including the viral hit How to Go to College Almost for Free), an acclaimed public speaker on four continents, and an investor pitch trainer to startups from more than 50 countries. He has personally appeared on more than 5,000 TV and radio programs, including interviews on Oprah, Good Morning America, NBC, CBS, ABC, CNN, Fox News, and the BBC.