Nola is Global Head of Culture, Engagement & Experiential Marketing at Twitter. She was previously Head of Executive Engagement where she built and launched the Partner Experience & Twitter for Executives programs. Nola has been integral in Twitter’s efforts to bring its brand to life – not only with events and activations around the world, but also within the walls of the company as the internal comms and culture lead. She recently spearheaded Twitter’s #HereWeAre programming and led our first ever global #OneTeam gathering.
Prior to joining Twitter, Nola was Editor-in-Chief/VP of Content at Mode Media (formerly Glam Media) where she oversaw content creation and curation strategy. She created integrated marketing campaigns and scaled influencer programs for brands like Target, P&G, Unilever, American Express, Kohl’s, Kimberly-Clark, Diageo, and Kellogg’s.
Weinstein, an expert in digital content strategy, content marketing, and scaled influencer activations, also advises a variety of brands and startups.
She is a graduate of Emory University and the Columbia University Graduate School of Journalism.